Curvio learns how your media actually responds, plans the mix across every channel, and predicts the result before you spend — then sharpens with every campaign.
Every tracker, rate card, and channel feeds a single model — not a generic benchmark. It carries the shape of diminishing returns for each channel, so a plan can find the efficient point instead of defaulting to a rule of thumb. Each cycle's results flow back and recalibrate the curves.
Every channel decoded into a calibrated curve linked to brand equity, penetration, and sales.
TV reach via Nielsen multi-cohort tiers; digital reach from its own distinct model — never a shortcut.
Score the plan before you spend — directional lift with stated confidence intervals.
Digital and offline planned in one outcome-tied view, on the same ruler.
See the money flow budget → funnel → channel, and rebalance live as conditions change.
Always-on competitor tracking and share-of-voice, folded into the plan.
Plan creators as a brand-building channel — not discount-code salespeople — and measure their true impact on the long view, where creator ROI runs highest.
Media buys the reach; creative decides whether it lands. Curvio factors a creative-quality signal into the plan, so budget backs work that earns attention.
Every channel, placement, and phase in one view — the integrated plan as a map, showing how each touchpoint connects, when it runs, and the role it plays.
Map each segment to its journey phase — motivations, barriers, and where it's reachable — so the plan starts from the buyer, not the channel.
Each module models to outcome and shares the same response-curve engine. Take one, or run the full suite.
Sets the outcome ambition you steer every plan by.
Deep planning for one platform, modelled to outcome.
Cross-channel planning across your full digital mix.
Cross-media planning across all channels in one view.
Always-on competitor tracking and share-of-voice.
See the money flow budget → funnel → channel, and rebalance live.
We removed the rules of thumb on purpose. Every KPI is a sum of calibrated curves — fit, benchmarked, and stated with honest uncertainty.
The case for planning channels together — not one at a time — is backed by peer-reviewed research. Curvio is built to capture it.
Bring your own trackers, rate cards, and sales data — Curvio calibrates to you and plans to the outcome.
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