Industries

Built for any category — at any size.

From a single challenger brand to a regional portfolio, across Indonesia and Southeast Asia. Curvio isn't tuned to one vertical — it calibrates to your data: your trackers, your rate cards, your market.

Categories

Categories we've modelled — and more.

The mix and the math differ by category. Curvio configures to each, rather than forcing a generic benchmark on all of them.

Personal Care & Beauty Food & Beverage Consumer Packaged Goods Retail & E-commerce Financial Services Telco & Technology Automotive Pharma & Health Travel & Leisure
However you plan

Whatever the budget, plan it to outcomes.

Enterprise brand teams

You know what you spent. Now know what it returned.

High-stakes budgets across TV, digital, and commerce — with no single view of what actually moved the brand.

Curvio models every dollar, every channel, to equity, penetration, and sales — and predicts the result before you commit it.

↳ Best with Horizon · full cross-media, outcome-linked
Challenger & growth brands

Outspent doesn't have to mean outplanned.

A leaner budget leaves no room to spend past the point where reach stops working.

Curvio finds the saturation point before your budget does — so a smaller spend lands where it moves the outcome, not the impression count.

↳ Best with Spectrum · digital cross-channel
Multi-brand portfolios

One model. Every brand, every market.

Each brand plans in its own deck, on its own math — so the portfolio never shares a single truth.

Curvio calibrates one core across brands, markets, and channels, so every team steers by the same response curves.

↳ Best with Northstar + Horizon
Media & planning agencies

Turn instinct into a system that compounds.

Your best planning lives in senior heads — and walks out with the next resignation.

Curvio captures that judgment in a calibrated model that sharpens every plan, and gives clients outcomes you can stand behind.

↳ White-glove or outcome-linked
Performance & digital teams

Past last-click, to what moved the brand.

Last-click tells you who converted — not which media built the demand.

Curvio plans digital to brand outcomes, not just the channels that claim the sale, with confidence intervals on every call.

↳ Best with Spotlight + Spectrum
Configures to you

Advertiser-agnostic by design.

Curvio calibrates to your own data sources — not a generic benchmark. Bring what you have; it learns your market.

Brand-health trackersNielsen TVBPS · SusenasRate cardsSales · EPOSAd platforms

Tell us your category. We'll model it.

Small or large, Indonesia or Southeast Asia — Curvio configures to your data and plans to your outcomes.

Request a demo →