AI-native cross-media planning

Plan media against outcomes — not impressions.

Curvio ties every dollar to brand equity, penetration, and sales across all media — built on calibrated response curves, not rules of thumb.

Human-led strategy·AI-calibrated planning
More measured outcome from every media dollar than a rules-of-thumb plan — modelled before you spend, not hoped for after.
Response curveOutcome ▲
Every channel has a point where the next dollar stops working. We model where yours is — and plan to it.
The problem

Brands know what they spent.They don't know what it returned.

The constraint was never ambition or budget — it's the distance between spend and proof. Curvio closes it: every dollar modelled to the outcome it moves, before you commit it.

The cost
Spend keeps flowing past the point of diminishing returns.
Without response curves, the saturation point is invisible — so budget is wasted on reach that no longer moves the outcome.
01

Optimised for delivery, not outcomes

Impressions and GRPs get bought; equity, penetration, and sales get hoped for.

02

Held in heads, not systems

Knowledge lives in decks and senior heads — and leaves with the next resignation.

03

Planned in silos, not one view

Separate teams, separate tools, incompatible math. No single view of the mix.

The AI core

One AI core, calibrated to your brand.

Every tracker, rate card, and channel feeds a single model. It learns how your media responds, predicts the outcome before you spend — and sharpens with every cycle.

Bayesian-calibratedResponse curves, not heuristicsCreative-quality awareCreator-channel planningPredict before spendSelf-sharpening loop
What makes it AI-native

Not a dashboard with "AI" bolted on.

Agents do the work that usually eats a planning team's week — parsing messy data, drafting plans, watching for drift. Every agentic step is proposed for your approval, never silently applied.

Data onboarding

Messy data in, modelled plan out

Onboarding agents ingest your rate cards, trackers, and exports — normalising formats, reconciling channel taxonomies, and flagging anomalies and gaps. The platform does the cleaning your team used to.

Human-in-the-loop

Nothing models without your sign-off

Every agent proposes, you approve, then it calibrates — each action logged with an audit trail. An autonomous pipeline that still answers to a human, so you can always see why a number moved.

Plan generation

Brief it in a sentence

"Plan a six-month penetration play for this brand at IDR 12B." Curvio drafts a calibrated, outcome-tied plan you can adjust lever by lever — a starting point in seconds, not a blank spreadsheet.

Self-monitoring

It knows when it's going stale

Agents watch incoming results and flag when a response curve drifts from reality — then trigger a re-calibration. The model that planned last quarter isn't blindly trusted to plan this one.

Ask your data

A built-in AI analyst

Ask in plain language — "which channel has the most untapped headroom?" — and get an answer grounded in your own calibrated curves and drivers, citing the curve it read. Read-only, auditable, no invented numbers.

How it works

One closed loop. It compounds.

Each layer turns your data into planning intelligence that compounds with every cycle.

01

Calibrate

Response curves fit to your own campaign history.

AI
02

Audience

Population math grounded in BPS / Susenas data.

AI
03

Reach model

TV via Nielsen; digital via its own distinct model.

AI
04

Plan

Allocate across 11 channels, modelled to outcome.

AI
05

Human craft

Optional senior craft — on flagship, outcome-linked plans.

HUMAN
06

Predict

Score outcomes before spend, with confidence intervals.

AI
07

Learn

Results flow back; the curves recalibrate.

AI + HUMAN
↻ Results recalibrate the curves — every cycle gets sharper
AI layer — does the heavy lifting Human layer — on outcome-linked plans Closed loop — compounds every plan
How we're different

Others run media.We built the engine.

Traditional agencies keep the intelligence in people's heads. Generic dashboards report after the spend. Curvio is calibrated to your data and tied to your outcomes.

We model the measurable precisely — so you can afford the bets that don't fit a spreadsheet.

Capability
Traditional agency
Generic dashboard
Curvio
Intelligence
Traditional agencyLives in planners' heads
Generic dashboardGeneric benchmarks
CurvioCalibrated to your data
Outcome link
Traditional agencyOptimised for delivery
Generic dashboardReports after spend
CurvioModelled to equity & sales
Method
Traditional agencyRules of thumb
Generic dashboardLast-click attribution
CurvioCalibrated response curves
Cross-media
Traditional agencyDigital & TV siloed
Generic dashboardSingle-channel views
CurvioDigital + offline, one model
Creators
Traditional agencyDiscount-code salespeople
Generic dashboardJudged on last-click
CurvioBrand builders, measured long-term
The proof

We check the model against reality.

Calibrated on thousands of real Indonesian campaigns and hundreds of billions of rupiah in measured spend — then back-tested, predicted-versus-actual, against what really happened in market.

85%
of predictions land within ±1 pt of the actual in-market result
79
real campaigns back-tested, predicted vs. actual
±0.54pt
mean error on modelled brand-lift
Quarterly
re-calibration as fresh results land
Honest about accuracyWe report the messy number, not just the flattering one. At the single-campaign level the model explains a modest share of variance (R²≈0.16) — we say so, out loud. Aggregated to the brand-month decisions you actually plan against, fit rises to R²≈0.62. Both numbers stay on the table, and every prediction ships with a confidence interval.
The team

We've planned it, modelled it, and bought it.So we built the tool we always wanted.

A senior leadership team that's planned media, modelled it, and bought it — for some of Southeast Asia's largest advertisers, not theorised about it. The platform is yours to run self-serve; hands-on senior support comes with our flagship, outcome-linked tier.

CEO

Chief Executive Officer

Founder · Ex-GroupM / Mindshare
A senior cross-media strategist shaped in the GroupM / Mindshare world, who planned and steered media for some of Southeast Asia's largest advertisers. Built Curvio to be the planning intelligence every team wishes it had — one that compounds with every campaign instead of walking out the door.
CDO

Chief Data Officer

Modelling & Econometrics
Owns the Bayesian core — response-curve calibration, reach modelling, and the honest-attribution layer behind every prediction. A decade spent turning messy campaign data into math you can stand behind.
COO

Chief Operating Officer

Markets & Delivery
Turns the modelled plan into a buy across digital, TV, and commerce, and runs the senior support behind every engagement. The bridge from a calibrated model to a real-world outcome.
↳ One accountable leadership team behind every engagement. Senior hires announced as we grow.
The engine & the modules

One core. Six modules.

Underneath every plan sits one calibrated engine — it models each channel's response curve, builds reach, flows the budget, and forecasts the outcome before you spend. You run it through six modules.

Inside the core — what the engine does
1

Response-curve modelling

Every channel decoded into a calibrated curve, linked to outcome.

Channel responseOutcome ▲
Saturation
2

Reach & frequency

TV reach via Nielsen tiers; digital reach from its own model.

Reach build · R1+ … R5+% target
R1+R2+R3+R4+R5+
3

Budget optimisation · Flux

See the money flow budget → channel → placement, and rebalance live.

Budget allocationIDR 3.0B
CHANNELPLACEMENT YouTube32% TV28% Meta24% Commerce16% In-stream 16% Shorts 9% Bumper 7% Prime time 16% Daytime 8% Sports 4% Feed 10% Reels 9% Stories 5% Sponsored 8% Display 5% Livestream 3%
4

Predictive outcomes

Score the plan before spend — directional lift, with confidence.

Forecast · before spend±CI
7.2× ROAS PenetrationBrand equityValue sales +0.2 pts+1.4 ptsIDR 14.1B
The six modules — how you run it
Strategy

Northstar

Sets the outcome ambition you steer every plan by.

↳ Equity · Penetration · Sales
Single platform

Spotlight

Deep planning for one platform, modelled to outcome.

↳ Awareness · Penetration
Digital

Spectrum

Cross-channel planning across your full digital mix.

↳ Equity · Penetration
Digital + Offline / TV

Horizon

Cross-media planning across all channels in one view.

↳ Equity · Penetration · Sales
Intelligence

Radar

Always-on competitor tracking and share-of-voice.

↳ Competitive position
Optimisation

Flux

See the money flow budget → funnel → channel, and rebalance live.

↳ Efficiency · ROAS
See how the core works →
The campaign ecosystem

The whole plan, in one map.

Beyond the budget split, Curvio lays the plan out as an ecosystem — every channel, placement, and phase in one view, so you can see how the touchpoints connect, when each runs, and the role it plays.

Campaign ecosystemOne integrated view
PRE-LAUNCHLAUNCHAMPLIFYALWAYS-ON TV / Broadcast YouTube Meta / Social Creators Commerce PR & Earned OOH Build Amplify Amplify Build Convert Build Build
Build — awareness & demand creation Amplify — reach & engagement Convert — harvest & sales
Pricing

Three tiers. Two ways to buy.

Pulse and Compass are self-serve — run the platform yourself on a flat subscription. Atlas embeds a senior consultant and ties part of our fee to results: the same base price as Compass, plus a percentage of the lift in sales.

Pulse
Entry
  • Northstar — strategy
  • Spotlight — 1 platform
↳ Awareness / penetration, single platform
Self-serve — flat subscription
No embedded consultant
Compass
Core
  • Everything in Pulse
  • Spectrum — digital cross-channel
  • Radar + Flux
↳ Brand equity + penetration, all digital
Self-serve — flat subscription
No embedded consultant
Atlas
Flagship
  • Everything in Compass
  • Horizon — digital + offline / TV
  • Full cross-media planning
↳ Equity + penetration + sales, full cross-media
Compass base price — flat subscription
+ % of the sales lift · senior consultant, 3–6 mo
Common questions

Questions advertisers ask.

How is Curvio different from a media agency?
Agencies keep the intelligence in senior planners' heads and optimise for delivery — impressions and GRPs bought, outcomes hoped for. Curvio calibrates to your own data and models every plan to brand equity, penetration, and sales. The intelligence compounds in the model instead of walking out with the next resignation.
How is it different from a marketing-mix model?
Most MMM looks backward — it explains spend after the fact. Curvio predicts the outcome before you spend, on calibrated response curves you can plan against, and recalibrates as results come in. A forward-looking plan, not a post-mortem.
What data do you need, and which markets?
Your brand-health tracker, rate cards, campaign history, and sales data — Curvio configures to what you have, with no long integration project. Built for any category, at any size, across Indonesia and Southeast Asia.
What if our historical data is sparse or messy?
You still get a plan. Curvio starts from category-calibrated priors — response curves and benchmarks built on thousands of Southeast Asian campaigns — and tightens them to your brand as your own results land. When the data is thin, the model says so: confidence intervals widen and the plan stays humble rather than claiming a precision it hasn't earned. You're never blocked by a cold start, and you never get false certainty.
Security & governanceYour data stays yours. Per-advertiser isolation — your calibration trains your model only, never pooled across brands. You own every plan, curve, and forecast, and Curvio deploys behind your firewall, even offline.
Get started

Stop planning for delivery. Start planning for outcomes.

Honest, directional answers with stated confidence — we'll always tell you what the model can't yet do.

connect@curvio.ai