Curvio ties every dollar to brand equity, penetration, and sales across all media — built on calibrated response curves, not rules of thumb.
The constraint was never ambition or budget — it's the distance between spend and proof. Curvio closes it: every dollar modelled to the outcome it moves, before you commit it.
Impressions and GRPs get bought; equity, penetration, and sales get hoped for.
Knowledge lives in decks and senior heads — and leaves with the next resignation.
Separate teams, separate tools, incompatible math. No single view of the mix.
Every tracker, rate card, and channel feeds a single model. It learns how your media responds, predicts the outcome before you spend — and sharpens with every cycle.
Agents do the work that usually eats a planning team's week — parsing messy data, drafting plans, watching for drift. Every agentic step is proposed for your approval, never silently applied.
Onboarding agents ingest your rate cards, trackers, and exports — normalising formats, reconciling channel taxonomies, and flagging anomalies and gaps. The platform does the cleaning your team used to.
Every agent proposes, you approve, then it calibrates — each action logged with an audit trail. An autonomous pipeline that still answers to a human, so you can always see why a number moved.
"Plan a six-month penetration play for this brand at IDR 12B." Curvio drafts a calibrated, outcome-tied plan you can adjust lever by lever — a starting point in seconds, not a blank spreadsheet.
Agents watch incoming results and flag when a response curve drifts from reality — then trigger a re-calibration. The model that planned last quarter isn't blindly trusted to plan this one.
Ask in plain language — "which channel has the most untapped headroom?" — and get an answer grounded in your own calibrated curves and drivers, citing the curve it read. Read-only, auditable, no invented numbers.
Each layer turns your data into planning intelligence that compounds with every cycle.
Response curves fit to your own campaign history.
AIPopulation math grounded in BPS / Susenas data.
AITV via Nielsen; digital via its own distinct model.
AIAllocate across 11 channels, modelled to outcome.
AIOptional senior craft — on flagship, outcome-linked plans.
HUMANScore outcomes before spend, with confidence intervals.
AIResults flow back; the curves recalibrate.
AI + HUMANTraditional agencies keep the intelligence in people's heads. Generic dashboards report after the spend. Curvio is calibrated to your data and tied to your outcomes.
We model the measurable precisely — so you can afford the bets that don't fit a spreadsheet.
Calibrated on thousands of real Indonesian campaigns and hundreds of billions of rupiah in measured spend — then back-tested, predicted-versus-actual, against what really happened in market.
A senior leadership team that's planned media, modelled it, and bought it — for some of Southeast Asia's largest advertisers, not theorised about it. The platform is yours to run self-serve; hands-on senior support comes with our flagship, outcome-linked tier.
Underneath every plan sits one calibrated engine — it models each channel's response curve, builds reach, flows the budget, and forecasts the outcome before you spend. You run it through six modules.
Every channel decoded into a calibrated curve, linked to outcome.
TV reach via Nielsen tiers; digital reach from its own model.
See the money flow budget → channel → placement, and rebalance live.
Score the plan before spend — directional lift, with confidence.
Sets the outcome ambition you steer every plan by.
Deep planning for one platform, modelled to outcome.
Cross-channel planning across your full digital mix.
Cross-media planning across all channels in one view.
Always-on competitor tracking and share-of-voice.
See the money flow budget → funnel → channel, and rebalance live.
Beyond the budget split, Curvio lays the plan out as an ecosystem — every channel, placement, and phase in one view, so you can see how the touchpoints connect, when each runs, and the role it plays.
Pulse and Compass are self-serve — run the platform yourself on a flat subscription. Atlas embeds a senior consultant and ties part of our fee to results: the same base price as Compass, plus a percentage of the lift in sales.
Honest, directional answers with stated confidence — we'll always tell you what the model can't yet do.