Curvio ties every dollar to brand equity, penetration, and sales across all media — built on calibrated response curves, not rules of thumb.
The constraint was never ambition or budget — it's the distance between spend and proof. Curvio closes it: every dollar modelled to the outcome it moves, before you commit it.
Impressions and GRPs get bought; equity, penetration, and sales get hoped for.
Knowledge lives in decks and senior heads — and leaves with the next resignation.
Separate teams, separate tools, incompatible math. No single view of the mix.
Every tracker, rate card, and channel feeds a single model. It learns how your media responds, predicts the outcome before you spend — and sharpens with every cycle.
Each layer turns your data into planning intelligence that compounds with every cycle.
Response curves fit to your own campaign history.
AIPopulation math grounded in BPS / Susenas data.
AITV via Nielsen; digital via its own distinct model.
AIAllocate across 11 channels, modelled to outcome.
AIOptional senior craft — on flagship, outcome-linked plans.
HUMANScore outcomes before spend, with confidence intervals.
AIResults flow back; the curves recalibrate.
AI + HUMANTraditional agencies keep the intelligence in people's heads. Generic dashboards report after the spend. Curvio is calibrated to your data and tied to your outcomes.
We model the measurable precisely — so you can afford the bets that don't fit a spreadsheet.
A senior leadership team that's planned media, modelled it, and bought it — for some of Southeast Asia's largest advertisers, not theorised about it. The platform is yours to run self-serve; hands-on senior support comes with our flagship, outcome-linked tier.
Underneath every plan sits one calibrated engine — it models each channel's response curve, builds reach, flows the budget, and forecasts the outcome before you spend. You run it through six modules.
Every channel decoded into a calibrated curve, linked to outcome.
TV reach via Nielsen tiers; digital reach from its own model.
See the money flow budget → channel → placement, and rebalance live.
Score the plan before spend — directional lift, with confidence.
Sets the outcome ambition you steer every plan by.
Deep planning for one platform, modelled to outcome.
Cross-channel planning across your full digital mix.
Cross-media planning across all channels in one view.
Always-on competitor tracking and share-of-voice.
See the money flow budget → funnel → channel, and rebalance live.
Beyond the budget split, Curvio lays the plan out as an ecosystem — every channel, placement, and phase in one view, so you can see how the touchpoints connect, when each runs, and the role it plays.
Pulse and Compass are self-serve — run the platform yourself on a flat subscription. Atlas embeds a senior consultant and ties part of our fee to results: the same base price as Compass, plus a percentage of the lift in sales.
Honest, directional answers with stated confidence — we'll always tell you what the model can't yet do.